In the season of giving, we’re championing the power of giving back. This year, we are donating to youth charities across the world to empower the voices that will shape our tomorrow, while our #DanceAndDonate TikTok initiative challenges you to recreate the dance sequence from our film to encourage further donations.
The Commitment to Go Beyond
We are proud to join forces with Marcus Rashford MBE on this initiative. His work to support the UK’s youth sits at the heart of our partnership and embodies our commitment to community and going beyond. Like Thomas Burberry, he is a pioneer – an innovator and a freethinking trailblazer who uses his success to give back and nurture the next generation.
'Whenever you feel like you have very little, know that there are always people willing to give.'
Marcus Rashford MBE
‘I’ve got a lot of belief in the young people of today. I want to support them as much as I can, just believe in them and show them that the country can be better in the future.’
Marcus Rashford MBE
Marcus Rashford MBE Returns to Norbrook Youth Club
A Global Vision
Our youth are the dreamers who will invent our future, which is why we have pledged to support youth organisations across the world and connect our community to those who are working to create a better tomorrow.
In London, Burberry is working with London Youth, which supports a network of over 600 community youth organisations and creates thousands of engaging opportunities for young people each year. Fifteen youth centres jointly selected by Burberry and London Youth will receive grants to ensure their programmes can continue to make a positive impact in some of London's most deprived communities.
In Manchester, Burberry is supporting Norbrook Youth Club and Woodhouse Park Lifestyle Centre, which are both youth centres that played a pivotal role in Rashford’s childhood. Youth volunteers from the two clubs will be coming together as part of the partnership to help charities in the Wythenshawe area where the clubs are based and Rashford grew up.
Alongside these youth centres, Burberry is contributing to Wide Rainbow, a non-profit based in New York City providing access to the arts and arts education in neighbourhoods across the United States with little to no resources. Our donation will provide art supplies, food deliveries and music education to young people in these communities as well as fund the creation of art murals to invigorate schools and shelters in New York and Los Angeles.
To further the international reach of this work, Burberry is partnering with the International Youth Foundation to contribute to the Global Youth Resiliency Fund. This will enable young entrepreneurs and community leaders, especially in Asia, to develop solutions to challenges including closing nutrition gaps and unlocking access to livelihoods.